This is why emphasising client relationships with testimonials or highlighting the client services team may be hugely advantageous for attracting clients. For example, clients heavily value the establishment of a meaningful relationship between themselves and a business and a relationship that provides positive results. Many businesses may automatically decide to use marketing campaigns and lead generation to expand their outreach, yet this may not be productive for appealing to both customers and clients. Related: Customer loyalty benefits and loyalty rewards schemes Sales strategiesīusinesses utilise different sales strategies to appeal to the different priorities of customers and clients. This approach helps a business to increase its ability to predict its incoming revenue from customers. Some businesses, including restaurants and coffee shops, try to encourage repeat customers by offering a loyalty programme to persuade them to make future purchases. For example, a client of a dental clinic may use the same dentist facility for all their dental-related needs, yet a supermarket customer may not stick to the same specific supermarket when completing their weekly shop to make the most of weekly sales or to best suit their schedule. Related: Q&A: What is customer service and why is it important? What are the key differences between a client and a customer?īelow, you can find out the key differences between a client and a customer: ExclusivityĬlients typically use a specific business to suit their needs, whereas customers instead tend to shop with many different businesses for the same available services and products. Businesses that typically have customers rather than clients include: For instance, a customer may purchase clothing from a boutique shop or a meal from a restaurant. The limited interactions between the customer and the business usually end once the customer has purchased the products or services that they're looking for. This financial transaction between a business and a customer doesn't require the customer to enter into a formal, lasting business relationship with the business as a client typically would. Related: How to build client relationships with these top tips What is a customer?Ĭustomers exchange their money for the products or services that a business offers. Businesses that function by relying on clients may include: For example, clients may develop and maintain a regular payment plan via client services or sales representatives or they may simply pay a necessary upfront fee for the services. The financial relationship between a business and a client depends on the business's model. For example, an individual who's a client of a veterinary clinic brings all their pets to the same specific veterinary facility to have them treated. This aim could be to fulfil a need or to solve a problem during a specific period. Below, you can find definitions of these terms: What is a client?Ī client engages with a business for a specific aim. customer comparison, it's useful to know what the two terms mean. customer comparison, which includes definitions and the key differences between the terms. If you work in a sales role, you could benefit from developing an understanding of these differences so that you can establish effective sales strategies and build productive relationships. Clients and customers are two different revenue sources that have different goals and expectations from their relationship with a business. Individuals or organisations with an interest in a business's products or services are usually either clients or customers.
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